Sleep-focused wellness brand improving sleep, mood, energy via grounding bedding

Location: Inc., CA

URL: View listing

First seen: 9/9/2026

Last seen: 9/9/2026

This lean DTC sleep and wellness brand sells a science‑backed grounding bedsheet as its hero product, supported by a grounding mat and pillowcase. Operating via Shopify and Amazon with 90%+ U.S. revenue, it has generated $23.2M TTM net sales at 72% gross margin and $1.8M EBITDA. The business serves a price‑insensitive, older female demographic via Meta (demand creation) and Google/YouTube (demand capture). Bootstrapped since August 2023, it has amassed 200k+ buyers, 800k+ emails, and 350k+ SM...