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Where hotels and motels may be underserved

Estimate only, not proof of demand.

Hotels and motels draw from travelers, not residents, so highway exits, airports, hospitals, colleges, event venues and business parks often matter more than local population. Population can still hint at towns where visiting family and work crews have few places to stay. This map shows ZIP codes where lodging may be underserved.

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  • 1 per 3,418U.S. average people per hotel / motel
  • 13,362ZIPs with at least 5,000 residents
  • 2,745of them with none mapped

Top ZIPs where hotels and motels may be underserved

People per business divides residents by the hotels and motels mapped in a ZIP; a high number may suggest room, but travel traffic, short-term rentals and nearby hotel clusters matter far more for lodging.

  1. 185142 Queen Creek, AZ1 per 93,700Pop 93,700 · 1 mapped · 27.4× U.S. · nearest 4.6 miBusinesses for sale in Queen Creek →View on the map →
  2. 278542 Edinburg, TX1 per 89,401Pop 89,401 · 1 mapped · 26.2× U.S. · nearest 9.1 miBusinesses for sale in Edinburg →View on the map →
  3. 311236 Brooklyn, NY1 per 88,051Pop 88,051 · 1 mapped · 25.8× U.S. · nearest 0.7 miBusinesses for sale in Brooklyn →View on the map →
  4. 494112 San Francisco, CA1 per 79,277Pop 79,277 · 1 mapped · 23.2× U.S. · nearest 0.3 miBusinesses for sale in San Francisco →View on the map →
  5. 511229 Brooklyn, NY1 per 78,377Pop 78,377 · 1 mapped · 22.9× U.S. · nearest 0.3 miBusinesses for sale in Brooklyn →View on the map →
  6. 610029 New York, NY1 per 77,447Pop 77,447 · 1 mapped · 22.7× U.S. · nearest 0 miBusinesses for sale in New York →View on the map →
  7. 711375 Forest Hills, NY1 per 76,839Pop 76,839 · 1 mapped · 22.5× U.S. · nearest 0.5 miBusinesses for sale in Forest Hills →View on the map →
  8. 810462 Bronx, NY1 per 76,320Pop 76,320 · 1 mapped · 22.3× U.S. · nearest 0.7 miBusinesses for sale in Bronx →View on the map →
  9. 991335 Reseda, CA1 per 74,526Pop 74,526 · 1 mapped · 21.8× U.S. · nearest 1 miBusinesses for sale in Reseda →View on the map →
  10. 1093306 Bakersfield, CA1 per 74,116Pop 74,116 · 1 mapped · 21.7× U.S. · nearest 5.2 miBusinesses for sale in CA →View on the map →
  11. 1175071 McKinney, TX1 per 72,964Pop 72,964 · 1 mapped · 21.3× U.S. · nearest 0.9 miBusinesses for sale in McKinney →View on the map →
  12. 1275068 Little Elm, TX1 per 72,710Pop 72,710 · 1 mapped · 21.3× U.S. · nearest 2.2 miBusinesses for sale in Little Elm →View on the map →
  13. 1330127 Powder Springs, GA1 per 71,626Pop 71,626 · 1 mapped · 21.0× U.S. · nearest 1.3 miBusinesses for sale in GA →View on the map →
  14. 1410977 Spring Valley, NY1 per 71,571Pop 71,571 · 1 mapped · 20.9× U.S. · nearest 1.6 miBusinesses for sale in Spring Valley →View on the map →
  15. 1510466 Bronx, NY1 per 71,116Pop 71,116 · 1 mapped · 20.8× U.S. · nearest 0.8 miBusinesses for sale in Bronx →View on the map →
  16. 1685032 Phoenix, AZ1 per 70,839Pop 70,839 · 1 mapped · 20.7× U.S. · nearest 2.2 miBusinesses for sale in Phoenix →View on the map →
  17. 1787114 Albuquerque, NM1 per 70,117Pop 70,117 · 1 mapped · 20.5× U.S. · nearest 0.2 miBusinesses for sale in Albuquerque →View on the map →
  18. 1807055 Passaic, NJ1 per 70,002Pop 70,002 · 1 mapped · 20.5× U.S. · nearest 0.9 miBusinesses for sale in Passaic →View on the map →
  19. 1927519 Cary, NC1 per 69,836Pop 69,836 · 1 mapped · 20.4× U.S. · nearest 1.7 miBusinesses for sale in Cary →View on the map →
  20. 2008701 Lakewood, NJ1 per 69,575Pop 139,149 · 2 mapped · 20.4× U.S. · nearest 2.2 miBusinesses for sale in Lakewood →View on the map →
  21. 2160641 Chicago, IL1 per 68,894Pop 68,894 · 1 mapped · 20.2× U.S. · nearest 0.5 miBusinesses for sale in Chicago →View on the map →
  22. 2223322 Chesapeake, VA1 per 66,956Pop 66,956 · 1 mapped · 19.6× U.S. · nearest 4.3 miBusinesses for sale in Chesapeake →View on the map →
  23. 2319111 Philadelphia, PA1 per 66,283Pop 66,283 · 1 mapped · 19.4× U.S. · nearest 0.7 miBusinesses for sale in Philadelphia →View on the map →
  24. 2487120 Albuquerque, NM1 per 66,097Pop 66,097 · 1 mapped · 19.3× U.S. · nearest 3.7 miBusinesses for sale in Albuquerque →View on the map →
  25. 2591402 Panorama City, CA1 per 65,754Pop 65,754 · 1 mapped · 19.2× U.S. · nearest 1.1 miBusinesses for sale in Panorama City →View on the map →

Ranked by people per business, highest first. ZIPs with at least 5,000 residents and at least one mapped. Estimate only, not proof of demand.

  • None mapped
  • ≥2× U.S. people per business
  • 1.25–2×
  • Near average
  • Well served

Large ZIPs with none mapped

The most populated ZIPs with at least 5,000 residents where open map data shows no hotel / motel businesses. Listed separately, not ranked: one may sit just over the ZIP line, so check the nearest distance and the map.

  1. 160618 Chicago, ILNone mappedPop 91,901 · 0 mapped · nearest 1.6 miBusinesses for sale in Chicago →View on the map →
  2. 277407 Richmond, TXNone mappedPop 88,319 · 0 mapped · nearest 2.5 miBusinesses for sale in Richmond →View on the map →
  3. 310456 Bronx, NYNone mappedPop 87,533 · 0 mapped · nearest 0.7 miBusinesses for sale in Bronx →View on the map →
  4. 434953 Port St Lucie, FLNone mappedPop 86,875 · 0 mapped · nearest 2.7 miBusinesses for sale in FL →View on the map →
  5. 595747 Roseville, CANone mappedPop 83,902 · 0 mapped · nearest 4 miBusinesses for sale in Roseville →View on the map →
  6. 660623 Chicago, ILNone mappedPop 81,277 · 0 mapped · nearest 1.2 miBusinesses for sale in Chicago →View on the map →
  7. 711204 Brooklyn, NYNone mappedPop 79,800 · 0 mapped · nearest 1 miBusinesses for sale in Brooklyn →View on the map →
  8. 898012 Mill Creek, WANone mappedPop 77,041 · 0 mapped · nearest 3.2 miBusinesses for sale in Mill Creek →View on the map →
  9. 984096 Herriman, UTNone mappedPop 74,603 · 0 mapped · nearest 7.4 miBusinesses for sale in Herriman →View on the map →
  10. 1060634 Chicago, ILNone mappedPop 73,885 · 0 mapped · nearest 1.2 miBusinesses for sale in Chicago →View on the map →

Estimate only, not proof of demand.

See all ZIPs on the gap map →

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Questions about hotel / motel gaps

Why isn't population a strong signal for hotels?
Guests come from somewhere else. Highway exits, airports, hospitals, colleges and venues usually drive lodging demand more than residents do.
Do short-term rentals count?
No. This page counts places categorized as hotels or motels. Short-term rentals compete for the same guests but aren't included.
What's worth checking when buying a hotel or motel?
Occupancy and rate history, brand or franchise terms, property condition, deferred maintenance and local lodging taxes.

Estimate only, not proof of demand. Based on Overture Maps places data and U.S. Census population; estimates, not a census. Counts can miss businesses or include ones that have closed, so check any area on the ground before you buy or open a business. Estimates only — not financial, tax, or legal advice.

Built from over 3.6 million US businesses in Overture Maps places data, compared with U.S. Census population counts.

Sources. Map: OpenFreeMap · © OpenMapTiles · Data © OpenStreetMap contributors (ODbL). Places: © Overture Maps Foundation (release 2026-09-23.1), with data from Meta, Microsoft and other contributors under CDLA-Permissive-2.0, Foursquare (© 2024 Foursquare Labs, Inc., Apache-2.0, transformed to the Overture schema) and AllThePlaces (CC0); full Overture attribution. Population: U.S. Census Bureau, American Community Survey (ACS 5-year 2020-2024 B01003) (public domain); ZIP boundaries: Census 2020 cartographic boundary ZCTAs. BizFisher is not affiliated with or endorsed by these organizations.